Having a routine is important, as it helps keep you on track. Take this morning – I realised that it was Thursday, then realised that I had missed uploading my blog yesterday. It woke me up early and so here it is! Certainly no writer’s block here, as we have years of videos and books planned. And here is our most recent bit of excitement … shout out to Andy Marshall our illustrator, who has cracked the code for our logo:

I forgive myself for sometimes failing in the discipline or organisation department – it’s not the end of the world. Especially since last night, after putting Elijah to bed, eating and admin, I was busy from 9-1 re-doing the draft Elijah and Crumpet book video. I incorporated all of the feedback received so far into version 2 and decided to start releasing this to influencers and followers around the world.

Now, you might think releasing our material early is not wise – what if someone takes our ideas? Yes, I had exactly the same thought, but once something is released, even as a blog or YouTube video, copyright rules apply. Then what if someone did take our work? Well, the attention from the uproar that would cause once they were found out would actually be quite good! That old saying applies – ‘Bad publicity is still good publicity’ (disclaimer, that might not be the saying, but it’s something like that)! Finally, if they are not Elijah and Crumpet, what would they want with our work??? On the other hand, what about the benefits of sharing early?

Well, doing my research on Kickstarter, for our upcoming campaign, I see the successful campaigns have engaged their audiences. Involving you, our supporters, brings many benefits:

• You know what you want, so you can provide great feedback.
• It’s fun for you since you feel special.
• You are keen to see the project succeed.
• You are part of a team, building a community.
• We feel the love and that is appreciated.
• There is a wide range of experience out there, which we tap into.
• You have your own network of contacts, so hopefully you will tell all of your friends about us, then they tell their friends, and so on.
• You may get to win the odd perk – ideas welcome!

By you signing up for emails, I will able to send out things which don’t appear elsewhere, such as the paragraph below in the book which didn’t make it in (it’s not the place to be ruining the Crumpet ‘secret’ for the little ones. It would be like a Christmas book with Santa at the end having Dad pull off the wig saying, “That’s the last year I’m doing that!” … not the best idea!):

And sometimes he tells everyone,
What they're not meant to hear,
That Crumpet's really played by Dad,
That might be true, I fear.

So please, if you haven’t already, sign up for emails. As a reward I will send you the link to the draft book, so just click the ‘OUR NEW BOOK EMAIL’ button at the top. Please click ‘FOLLOW’ and I will see you twice a week, or thereabouts. Please tell me what you would like to be reading about and I will see what I can do. Thanks for your support. Have a great week, Rob